Pocketbook

Pocketbook is a dating app for seniors. Designed to streamline the elderly dating process and simplify the technology required.

My Role: UX/UI Deisgner

Co-creators: Lance Tucker, Brandon Johnson & Kazarie Kephart

Proto-persona

When we started this app, we had a very different view on what our user would look like. We based Gus on what we wanted to see in all our older peers. Then we conducted research and worked to get a more realistic persona that would represent our audience.

Research

The initial research consisted of 7 interviews, surveys with 28 responses and a competitor analysis. When completing our competitive analysis, we logged into and created an account on the top competitor in elderly dating. Everything for that app required paid memberships and it was a major pain point. The data validated that finding ways to monetize the app should not be as aggressive as paid memberships but should be integrated into smaller parts of the app.